Case Study: Leading Provider of Cloud Data Protection and Management Solutions achieves 180 high-quality opted-in leads from 3,000+ prospects with SMARTe’s ConsentGenie

Executed an Effective Demand Gen Strategy with High-Quality Opted-In Leads

Leading Provider of Cloud Data Protection and Management Solutions Company faced a scaling challenge: strong content but limited reach, manual lead processing, difficulty managing multiple independent media partners, and a need for GDPR‑compliant data. To build an effective demand generation program they engaged SMARTe and its ConsentGenie service (backed by SMARTe’s Tech Install Base data).

SMARTe used its technographic dataset to assemble 3,347 high‑value contacts, created and distributed targeted content (an e‑book), ran A/B tests, managed placement and follow‑up, and delivered leads in the client’s desired format. The program reached 3,000+ prospects and produced 180 high‑quality opted‑in leads with average campaign open and click rates of 15% and 6%, while improving targeting, compliance, and campaign attribution.