Case Study: Leading Provider of Hyper Converged Infrastructure Solutions achieves enhanced lead generation and 960+ opted-in MQLs with SMARTe

Enhanced Lead Generation with High Quality Opted in MQLs

Leading Provider of Hyper Converged Infrastructure Solutions engaged SMARTe after struggling with a third‑party content syndication partner that delivered bulk, unverified leads, incorrect contact data and a prolonged lead‑generation cycle that wasted SDR time. The customer needed opted‑in, high‑quality contacts across EMEA and a single vendor to handle both contact data and content syndication—SMARTe responded with its ConsentGenie content syndication and Tech Install Base technographic solution.

SMARTe built a 14,000+ high‑value contact list, created contextual campaign content, managed placement, verification and validation, and ran A/B testing and continuous optimization. The program delivered 960+ high‑quality opted‑in MQLs (about 190+ leads/week), achieved a 17% average open rate and 6% click rate, and materially improved conversion and prospecting efficiency for the customer.