Case Study: Enterprise Software Company achieves 28% global outreach growth and a 4.5% lift in MQL-to-opportunity rate with SMARTe

Boosted MQL-to-opportunity Rate by 28% Using Technographic Data Intelligence

Enterprise Software Company, a leader in enterprise software, faced a stale and inaccurate global B2B contact database, limited company and technographic intelligence, and high bounce rates that undermined its ABM campaigns and lead-generation efficiency. To address this, they engaged SMARTe for contact sourcing and Enterprise DaaS solutions to rebuild and enrich their prospect data.

SMARTe delivered a global, accurate contact database—90,000+ contacts with 10,500+ records enriched with technographic intelligence—using targeted contact sourcing and data-as-a-service. The engagement increased global outreach by 28%, added about 8,500 engaged leads, improved the MQL-to-opportunity rate by 4.5%, and materially filled the customer’s pipeline while boosting campaign efficiency.