Case Study: Leading Suppliers of Software Asset Management Products & Services Company achieves 3x marketing ROI with SMARTe's Global Contact Discovery & Data Enrichment

Achieved 3x ROI for Their Marketing Campaigns with Accurate B2B Data

Leading Suppliers of Software Asset Management Products & Services Company faced inconsistent, incomplete and hard-to-segment contact data, needing accurate enrichment, look‑alike company targeting for competitive technology insights, and precise contact lists for security‑industry outreach. They engaged SMARTe and its Global Contact Discovery and Data Enrichment solutions to build and maintain a healthy, targetable global contact database.

SMARTe used proprietary crawling, NLP and human‑verified processes to source and normalize multi‑country, multi‑lingual contacts, mapping CRM fields to the client’s requirements and delivering 42,000 validated contacts. The result was improved database health, better campaign segmentation, identification of buyer personas and a manifold increase in response rates — driving an estimated 3x ROI for the client’s marketing and sales efforts.