Case Study: Mid South Baking Company achieves 68% safety-score improvement and dramatic driver-safety gains with SmartDrive Systems

Mid South Baking Company - Customer Case Study

Mid South Baking Company is a regional supplier of baked goods to 3,500 restaurants, operating a 50-vehicle private fleet where quality, food safety and customer service are top priorities. Management sought to strengthen driver safety after recognizing gaps in visibility and risk detection that could affect their brand promise.

After evaluating providers, they implemented SmartDrive’s video-based safety program — chosen for its multi-camera capability, configurable coaching and scoring, extended recording and dedicated customer success support. Within three weeks the program boosted the safety score 68%, increased seat-belt use 94%, cut incomplete stops 67% and eliminated unsafe following incidents, while extended recording captured side swipes, backing events and low-impact collisions for faster, more actionable coaching.

Mid South Baking Company

Mike Little

Director of Transportation