Case Study: Mesilla Valley Transportation achieves major safety gains (80% increase in seat-belt compliance, 88% reduction in speeding) with SmartDrive Systems

Mesilla Valley Transportation - Customer Case Study

Mesilla Valley Transportation, a 1,300-truck carrier specializing in time-sensitive freight across the U.S., Canada and the Mexican border, needed a clear, unbiased view of on-road behavior to reduce risk and improve claims outcomes. After initial hesitancy, a collision with a vehicle that had video footage proved the value of video evidence—allowing Mesilla Valley to quickly establish fault, avoid a lengthy claims process, and move forward with a video-based safety program.

During a 2½-month SmartDrive pilot the company identified 58 prohibited U‑turns and began immediate coaching to eliminate risky maneuvers. SmartDrive’s patented capture and real-time triggers, fast access to video and integration with onboard safety systems let Mesilla Valley leverage existing investments and act quickly. Results included an 80% increase in seat-belt compliance, an 88% reduction in speeding and a 50% decrease in distracted driving.

Mesilla Valley Transportation

Royal Jones

President