Case Study: Big Bus Tours achieves enhanced fleet safety and claims protection with SmartDrive Systems

Big Bus Tours Ltd. Continues Its Fleet Safety Journey With SmartDrive Systems

Big Bus Tours, the world’s largest operator of open-top sightseeing tours, faced the twin challenges of operating in busy urban streets surrounded by vulnerable road users and defending against frequent fraudulent claims. With a London fleet of 68 buses, the company also needed better insight into driver behaviours such as mobile phone use, despite a generally strong safety record.

To address this, Big Bus installed SmartDrive Assurance across its London fleet — forward- and interior-facing cameras, SmartDrive Extended Recording, automated cellular upload, and expert video analysis via SmartDrive’s review centre. The programme delivers risk-scored footage for targeted coaching, immediate alerts for critical events, and stronger evidence to refute false claims; Big Bus expects to break even on the investment after being exonerated on just two or three minor claims and to reduce self-insured costs while improving overall driver safety performance.

Big Bus Tours

Gerry Price

Executive Vice- President of Operations