Case Study: Mondelez drives CTV sales and new buyer growth with SmartCommerce

Mondelez drives 4X higher CTV conversion with SmartCommerce

Mondelez sought to transform its connected TV (CTV) advertising from an awareness channel into a direct sales driver to attract new customers. To address this challenge, they partnered with vendor SmartCommerce and its Click2Cart® technology, alongside other partners, to enhance the shopping experience with measurable commerce outcomes.

The solution implemented by SmartCommerce involved using its shoppable ad technology to power the CTV and display campaign. This strategy delivered remarkable results, including a conversion rate on CTV that was four times higher than other food campaigns and a return on ad spend (ROAS) of $26 on display. The campaign also successfully achieved a 9.65% lift in new buyers, demonstrating the measurable sales impact of the solution provided by SmartCommerce.

Mondelez