Case Study: Into23 achieves APAC expansion and streamlined localization with Smartcat

Smartcat sets out to conquer APAC with Into23’s Richard Delanty

Into23, led by language-industry veteran Richard Delanty, faced the common APAC challenge of helping Asian businesses scale globally by treating translation as a technical problem to be solved. Delanty joined Smartcat as an official Technology Partner to drive growth in the region, endorsing Smartcat’s cloud Connected Translation platform that links content repositories to a global marketplace of translators and a full workflow solution.

Smartcat implemented its Connected Translation “business OS” — a cloud translation management system with machine‑translation integrations, automation and payment automation — removing pay‑per‑user license overhead and making it easy and affordable to engage translators worldwide. The result is a streamlined, end‑to‑end localization workflow that de‑risks operations and supports business continuity for Into23 and its clients; Smartcat now connects buyers and suppliers across the $45B translation industry and had more than 100 employees globally as of March 2020.

Into23

Richard Delanty

Founder