Case Study: Simple achieves rapid, scalable mobile-app localization to six languages with Smartcat

Simple - Customer Case Study

Simple, creators of Simple: Intermittent Fasting App, faced the challenge of taking a mobile app built in Russia to multiple markets while keeping its highly visual, story-like content engaging and culturally adapted. After unsatisfactory results from agencies, they assembled an in-house team of translators, editors, testers, designers and animators but needed a workflow tool to coordinate contributors and preserve product knowledge—so they selected Smartcat’s cloud localization platform.

By using Smartcat to centralize projects, automate assignments and payouts, and enable in‑segment communication, Simple gained end-to-end control and transparency over localization. Smartcat helped lower error margins and cut costs (about a 20% spend reduction versus agencies), while Simple saw improved retention, higher free‑to‑paid conversion, reduced churn and increased subscriptions as a result of the better localized experience.

Simple