Case Study: Netflix achieves faster multilingual video localization with Smartcat

Netflix doubles subscriber base with Smartcat’s multilingual video translation

Netflix, a global streaming service, faced the challenge of efficiently translating and dubbing its vast library of video content to engage international audiences and grow its subscriber base. To overcome this, Netflix partnered with Smartcat to utilize its AI-powered Subtitle Editor and dubbing tools, aiming to streamline its multilingual video localization process.

By implementing Smartcat's solution, Netflix was able to automate transcription and translation, significantly accelerating its workflow. The results were substantial; after adding 27 new languages, Netflix reported doubling its subscriber base within just two years. Smartcat's platform provided the scalable, efficient solution needed to achieve this remarkable global growth.

Netflix