Case Study: Lichi Translations achieves scalable growth and automated website translation with Smartcat

Lichi Translations - Customer Case Study

Lichi Translations, founded by Michal Heffer, is a boutique agency specializing in Asian languages that struggled with manual workflows in a crowded language‑services market. Managing hundreds of translators and matching projects by language pair and domain limited the agency’s capacity, so Heffer adopted Smartcat — attracted by its CAT/MT capabilities, robust onboarding and support, the Smartcat Marketplace, and the Smartcat WordPress Connector.

Using Smartcat’s platform and WordPress Connector to pull content into projects and push translations back to client sites, Lichi Translations automated website translation, streamlined recruiter selection via transparent marketplace profiles, and scaled capacity without sacrificing quality. Smartcat reduced administrative friction, sped up project turnaround (enabling translation of multiple websites automatically) and helped the agency handle large translator rosters more efficiently, while Lichi’s marketing (blog/newsletter to thousands) and networking continued to drive growth.

Lichi Translations

Mikhal Heffer

Founder