Case Study: Kids2 achieves 92% faster ecommerce translations with Smartcat

Kids2 automated ecommerce translation with Smartcat-Salsify connector: better quality and 92% faster turnaround times

Kids2, a global baby and toddler products company, needed a better way to manage high-volume ecommerce and marketing translations across up to nine languages. Before working with Smartcat, their process relied on email, Excel files, and disconnected agencies, which led to inconsistent translation quality, no central repository for multilingual content, and slow turnaround times.

Smartcat implemented an enterprise language AI platform with a custom Smartcat-Salsify connector, plus translation memory and a centralized translation workflow. This allowed Kids2 to send translated content directly into Salsify, cut turnaround times by 92% from about 90 minutes to under 5 minutes per upload, and improve consistency while reducing retranslation costs.

Kids2

Shawn Newton

Senior Senior Creative Operations Analyst