Case Study: Idea Translations (LSP) achieves direct-client growth and e-learning expansion with Smartcat

Idea Translations - Customer Case Study

Idea Translations, originally a back‑office “factory” serving larger agencies and once dependent on a single client for about 80% of revenue, faced a sudden loss of that business and the challenge of moving up the value chain. Featured in a Smartcat case study, they decided to stop competing on price, specialize in healthcare, pursue direct mid‑market clients, and broaden their services into areas like e‑learning — all while confronting increased administrative complexity and the need for project automation.

As Smartcat highlights, Idea Translations invested in industry expertise, built e‑learning assets, hired people with broader client skills, and adopted automation for tasks such as PO creation and invoicing to cut manual work. Over roughly ten years these moves diversified their revenue, brought a steady stream of healthcare and e‑learning projects, and transformed them from a dependent back‑office supplier into a direct‑client industry leader.

Idea Translations

Sergio Atristain

Director