Case Study: Wunderman Thompson increases translation output by 30% with Smartcat

How Wunderman Thompson increased translation output by 30% using Smartcat’s automated platform

Wunderman Thompson, a large global agency working across 90 markets, needed a better way to manage eCommerce localization for product pages across multiple languages. Their team struggled with consistency across translators, tight deadlines, quality control in post-editing, and the lack of a translation memory to reuse repetitive content efficiently. To address these challenges, they turned to Smartcat’s Language Delivery Platform.

With Smartcat, Wunderman Thompson set up translation memories, automated workflows, and a collaborative multi-access workspace that made it easier to assign work, reuse approved content, and maintain consistency with custom glossaries and AI translation. Smartcat also helped them source suitable linguists and simplify procurement and payments. As a result, Wunderman Thompson increased project output by 30% using the same resources, while improving speed, quality, and delivery efficiency.

Wunderman

Gina Groß

eCommerce Team Lead