Case Study: Cummins achieves 90% faster, 90% cheaper global sales enablement translation with Smartcat

Cummins cuts translation costs 90% with Smartcat

Cummins, a global power technology leader, faced a significant challenge in scaling its sales enablement and training content for its workforce across over 170 countries. The prohibitive cost and time associated with traditional human-led translation agencies meant that only 10-15% of training content was available in any given region, creating a business risk and an equity issue for non-English speaking employees. To overcome this, Cummins partnered with the vendor Smartcat and its AI translation platform.

By implementing Smartcat's AI-powered solution, Cummins automated its end-to-end translation workflow. The solution repositioned human experts as strategic auditors rather than translators from scratch, allowing for rapid, cost-effective scaling. The results were immediate and substantial, achieving 90% cost savings and a 90% faster turnaround time, reducing processes that once took months to mere days. This allowed Smartcat to help Cummins dramatically increase its global learning content production without increasing headcount.

Cummins

Nicole Morgan

Director of Global Sales and Aftermarket Enablement at Cummins