Case Study: Cummins achieves 90% faster, 90% cheaper global sales enablement translation with Smartcat

Cummins cuts translation costs 90% with Smartcat

Cummins, a global power technology leader, faced a significant challenge in scaling its sales enablement and training content for its workforce across over 170 countries. The prohibitive cost and time associated with traditional human-led translation agencies meant that only 10-15% of training content was available in any given region, creating a business risk and an equity issue for non-English speaking employees. To overcome this, Cummins partnered with the vendor Smartcat and its AI translation platform.

By implementing Smartcat's AI-powered solution, Cummins automated its end-to-end translation workflow. The solution repositioned human experts as strategic auditors rather than translators from scratch, allowing for rapid, cost-effective scaling. The results were immediate and substantial, achieving 90% cost savings and a 90% faster turnaround time, reducing processes that once took months to mere days. This allowed Smartcat to help Cummins dramatically increase its global learning content production without increasing headcount.

Cummins