Case Study: Clarins improves translation quality and turnaround time with Smartcat

Clarins Global Retail Training team improved digital learning content with Smartcat Language AI translations

Clarins, the global skincare and cosmetics company, needed a better way to manage the translation and localization of its global learning and development content. Its Global Retail Training team was dealing with time-consuming edits, siloed workflows, inconsistent terminology across markets, and the need to support many file types and languages efficiently. Smartcat, the enterprise language AI platform, was brought in to help streamline these processes.

With Smartcat, Clarins centralized translation management in a shared workspace, used AI translation with translation memories and glossaries, and connected its internal product library through a custom API integration. The team was able to translate content in seconds, improve consistency and quality over time, and enable faster review and approval by local teams. Clarins reported substantial cost savings, shorter turnaround times, and stronger collaboration across global markets, with Smartcat supporting translation into 12 languages and more across the product library.

Clarins

Claire Delouis

Director of Learning Innovation and Digital Training