Case Study: Welcome achieves 66% more bookings with Smartcat

66% increase in bookings, translation turnaround time cut by 50%

Welcome Pickups, a provider of personalized transfer services and tailor-made experiences in 99 destinations worldwide, needed a better way to manage website localization as it worked to translate its SEO content into key markets. Its largely manual process was difficult to coordinate, led to confusion and avoidable errors, and made it harder to scale efficiently across multiple languages. Smartcat’s enterprise language AI platform was chosen to support a more automated, secure, and collaborative translation workflow.

Using Smartcat with WordPress integrations, Welcome Pickups built a collaborative AI-human localization process with glossaries, translation memory, and dedicated specialists for each language. The result was a 50% reduction in translation turnaround time, about $32,000 saved in Q1–Q3 2022, and a 66% increase in bookings from localized landing pages, contributing to a 2% boost in overall revenue.

Welcome

Nadia Anagnostopoulou

Digital Marketing Manager