Case Study: Babbel saves 31 hours a month with Smartcat

31 hours of work saved monthly Babbel's translation transformation with Smartcat

Babbel, the language learning platform with more than 10 million active users worldwide, needed a faster way to manage localization across 14+ languages. Before working with Smartcat, its team relied on manual copying and pasting, scattered tools, time-consuming vendor sourcing, and spreadsheet-based invoicing to localize blog content, marketing assets, CRM materials, surveys, product UI, and multimedia.

Smartcat provided Babbel with an all-in-one AI localization platform, including a custom WordPress connector, Google Sheets integration, AI translation workflows, reviewer collaboration, centralized supplier management, and simplified invoicing. The result was 31 hours saved per month, 95% timely delivery, 100% quality content delivered to internal stakeholders, and measurable time savings across WordPress workflows, invoicing, vendor assignments, and linguist sourcing.

Babbel

Theresa Hein

Content Strategy and Localization Lead