Case Study: XanEdu improves education content access and website usability with SmartBug Media

XanEdu launches a better education website with SmartBug Media

XanEdu, a provider of affordable course materials for K-12 and higher education, engaged SmartBug Media to redesign and deploy a new website. Their challenge was to better establish themselves as an industry leader and more effectively position their Open Education Resources (OER) capabilities to reach their diverse customer base.

SmartBug Media developed a fresh visual design and an extensive UX strategy focused on the pain points of XanEdu's customer personas. The solution included more targeted messaging and the creation of dedicated OER pages, resulting in a well-branded, easy-to-navigate site that clearly shows each audience how XanEdu can solve their problems.

XanEdu