Case Study: Worximity increases MQLs with SmartBug Media

Worximity boosts MQLs 90% with SmartBug Media

Worximity, a provider of digital continuous improvement software for manufacturers, faced challenges in generating marketing qualified leads (MQLs) during the COVID-19 pandemic. Their initial campaign for a 30-day assessment was underperforming, prompting them to seek help from SmartBug Media to revamp their strategy and increase lead quality while adapting to remote work.

SmartBug Media implemented a combined inbound and paid media strategy. This involved optimizing the landing page, A/B testing, and creating new marketing materials like a video and brochure for a revised seven-day trial offer. This solution drove a 68% increase in contacts and a 161% increase in overall traffic, resulting in 32 new leads and 22 new MQLs from paid search without increasing the budget.

Worximity