Case Study: The Spur Group boosts lead generation with a buyer persona-driven website from SmartBug Media

The Spur Group builds a buyer persona-driven website with SmartBug Media

The Spur Group, a B2B consulting firm, needed a website redesign to leverage its newly updated branding and messaging. Their challenge was to create a sleek, buyer persona-driven site that could generate more leads. They engaged the vendor SmartBug Media for this comprehensive service.

SmartBug Media implemented a solution that included developing a new brand narrative, weaving in the new branding, and creating clear navigation with a services mega menu. They also built four persona-driven assessment tools to provide prospects with useful insights. The new website successfully helped The Spur Group generate more leads.

The Spur Group