Case Study: The Arbor Company creates a scalable senior living website with SmartBug Media

The Arbor Company scales 40+ senior living communities with SmartBug Media

The Arbor Company, a senior living provider with over 40 communities, needed a persona-driven and goal-oriented website redesign that was also flexible and easy to maintain across its portfolio. They partnered with SmartBug Media, with whom they were already working on inbound marketing, to create a scalable solution.

SmartBug Media developed a flexible website template with modules that could be easily hidden or duplicated to accommodate different community amenities. The solution included a "Getting Started" page for users new to senior living, a mobile-friendly navigation box, and highlighted popular floor plans with anchor links. This created a beautiful and scalable website that helps visitors navigate the decision-making process.

The Arbor Company