Case Study: THD refreshes its website to boost leads and brand awareness with SmartBug Media

THD refreshes its website after 30+ years with SmartBug Media

THD, a multi-channel direct-response ad agency focused on nonprofit fundraising, came to SmartBug Media with the challenge of updating its website to better reflect its unique personality and approach after a recent rebrand.

SmartBug Media designed and built a new persona-driven website for THD, crafting a meaningful narrative for each page and highlighting client partnerships with a custom homepage module. The solution subtly wove the new brand colors into micro-interactions and used large-scale imagery with clean text to deliver a crisp user flow, ultimately increasing leads and building brand awareness.

THD