Case Study: StoneX preserves traffic and search authority with SmartBug Media

Stonex migrates 5,000+ pages and lifts traffic 7% with SmartBug Media

StoneX, an institutional-grade financial services franchise, faced a challenge after acquiring new brands: they needed to migrate thousands of high-traffic web pages from WordPress without losing search authority or disrupting operations. They partnered with SmartBug Media to execute a large-scale content migration and website redesign using HubSpot.

SmartBug implemented a comprehensive solution that included a full SEO audit, content categorization, and the creation of custom HubSpot templates. This meticulous migration strategy defied industry averages; instead of a typical 20% traffic drop, StoneX saw a 7% increase in traffic and a 23% rise in contacts after moving over 5,000 pages.

Stonex