Case Study: Southern Nazarene University boosts applications, traffic, and leads with SmartBug Media

Southern Nazarene University boosts applications 29% with SmartBug Media

Southern Nazarene University's College of Professional and Graduate Studies was struggling with outdated marketing strategies that failed to resonate with its target audience of adult students. Their traditional efforts and previous agency were not yielding results or increasing enrollment for their online programs. The university partnered with SmartBug Media to overhaul its digital marketing approach using the HubSpot platform.

SmartBug Media implemented a comprehensive digital transformation, including migrating the website to HubSpot's CMS, creating SEO-driven content, developing targeted lead nurturing campaigns, and streamlining the online application process. This solution delivered significant results, including a 29% year-over-year increase in applications, a 368% increase in organic traffic, and a 622% jump in requests for information after launching a new programs page.

Southern Nazarene University