Case Study: CloudVelox Achieves 540% More Leads with SmartBug Media

SmartBug’s Multifaceted Expertise Helps Startup Take Marketing to the Next Level

CloudVelox, a multi-cloud automation and orchestration software startup, needed to scale its marketing with limited time, budget, and manpower. Its existing campaigns weren’t generating the right contacts, its blog was outdated and overly technical, and its website and inbound efforts weren’t converting traffic into qualified leads. CloudVelox turned to SmartBug Media for help with inbound marketing, paid search, SEO, and growth-driven design.

SmartBug Media built a comprehensive strategy that included personas, lead scoring, email nurturing, consistent blogging, premium content, paid marketing cleanup, and website optimization through growth-driven design. The results were significant: digital marketing leads increased 540% over six months, social visitors rose 2422% in one month, and better keyword targeting produced more leads from less traffic and lower expense. SmartBug Media also helped CloudVelox improve its reputation, increase organic visibility, and generate higher-quality MQLs and SQLs.

CloudVelox

James Kessinger

Chief Marketing Officer