Case Study: CVM Solutions achieves award-winning thought leadership and stronger conversions with SmartBug Media

SmartBug’s Help with Industry-Changing Reports Leads to Award-Winning Success

CVM Solutions, a Kroll Company, is the premier provider of supplier diversity platforms and data for large organizations, but its website wasn’t attracting enough visitors and the visitors it did get weren’t converting into leads. SmartBug Media partnered with CVM Solutions to improve inbound marketing performance and help the company elevate its thought leadership in the supplier diversity space.

SmartBug Media implemented blogging, infographics, conversion optimization, and premium content to create the 2017 State of Supplier Diversity reports, supported by landing pages, blog CTAs, email promotion, and lead nurture workflows. The campaign generated more than 1,000 report downloads, a 42% landing page conversion rate, a 17.6% new contact rate, and a 5.2% nurture performance rate, while also helping CVM win a Gold MarCom Award and establish itself as an industry authority.

CVM Solutions

John Suarez

Marketing Manager