Case Study: SmartBug achieves faster, more compliant CPQ with HubSpot Commerce Hub

SmartBug slashes MSA creation from 4 hours to 15 minutes with SmartBug Media

SmartBug Media, a full-service digital agency, faced a convoluted and inefficient configure, price, and quote (CPQ) process. Their internal teams were bogged down by a manual, multi-platform system that was time-consuming, prone to compliance errors, and lacked visibility into sales metrics, hindering revenue growth.

By leveraging HubSpot's Commerce Hub, SmartBug Media streamlined its entire CPQ process. The solution centralized deal and quote creation using line items, eliminating the need for external contract software. This reduced the time to create a custom MSA from four hours to just 15 minutes, cut customer service time in half, significantly improved compliance, and provided valuable new insights into sales performance.

SmartBug