Case Study: Skild creates a more engaging, service-driven website with SmartBug Media

Skild lowers bounce rate with SmartBug Media

Skild, the leader in innovation challenge platforms, came to SmartBug Media seeking a website redesign. Their challenge was to better engage prospects and expand their business by more effectively communicating their full range of services and thought leadership, moving beyond being seen as just a software platform.

SmartBug Media developed a modern, vibrant website with a new value proposition and impact messaging. The solution included whimsical custom illustrations, improved navigation, and a content strategy based on UX research. The new site made it easier for Skild to edit content, which helped lower the bounce rate and solidify their SEO, achieving the goal of a more engaging and effective online presence.

Skild