Case Study: HumanGood Achieves Unified Sales and Marketing Reporting with SmartBug Media

Seamlessly Integrating Databox with HubSpot

HumanGood, one of the nation’s largest nonprofit senior housing providers, needed a clearer way to measure marketing and sales performance across multiple systems. SmartBug Media was already supporting the organization with website design, growth-driven design, and conversion rate optimization, and HumanGood turned to SmartBug Media to help unify HubSpot data with metrics from Salesforce, Google Analytics, and AdWords into a single, easy-to-use view.

SmartBug Media recommended and implemented the HubSpot and Databox integration to build centralized dashboards for the corporate site and 18 individual communities. The solution combined website, lead, and sales data in real time, helping HumanGood identify underperforming pages, monitor database growth, track total community database size, and better prioritize marketing and sales efforts. These integrated dashboards gave SmartBug Media and HumanGood instant cross-platform visibility and a stronger foundation for smarter, revenue-focused decisions.

HumanGood