Case Study: Rematch scales to 13,000 users with SmartBug Media’s custom HubSpot CRM

Rematch scales to 13,000 users with SmartBug Media

Rematch, a sports highlight app targeting youth sports, needed to scale its operations in the U.S. market but lacked a CRM to understand user behavior and drive engagement. Without visibility into its different user types, the company could not effectively track KPIs or support its growth goals. SmartBug Media was engaged to implement a solution using HubSpot.

SmartBug Media architected a custom HubSpot CRM ecosystem with a sophisticated data model, custom lifecycle stages, and automated nurture workflows to segment users and reward engagement. This solution enabled Rematch to exceed its first-year target, scaling to over 13,000 active users and achieving 7% month-over-month growth in user acquisition.

Rematch