Case Study: Phoenix Society for Burn Survivors boosts SEO with SmartBug Media

Phoenix Society for Burn Survivors boosts SEO with SmartBug Media in 2020

Phoenix Society for Burn Survivors, a nonprofit supporting burn survivors, faced a challenge in optimizing its website for search engines due to limited resources and team capacity. This need became especially critical during the COVID-19 pandemic, as more survivors sought online support. SmartBug Media provided pro bono services to address this challenge, focusing on search engine optimization (SEO).

SmartBug Media implemented a comprehensive SEO strategy that included on-page recommendations, keyword discovery, and the creation of a blogging calendar. They also provided training to empower the Phoenix Society team to continue the efforts independently. While specific metrics were not detailed, the engagement provided the organization with a solid plan and the necessary tools to significantly increase its online reach and impact, ensuring burn survivors can more easily find its crucial resources.

Phoenix Society for Burn Survivors