Case Study: PetalMD Streamlines Its Website Experience with SmartBug Media

PetalMD launches a bilingual website after its 2018 acquisition with SmartBug Media

PetalMD, a provider of healthcare software solutions, faced the challenge of redesigning its website to integrate the offerings of Xacte, a medical billing company it had acquired. They needed a new site with refreshed information architecture and a design that would effectively speak to their buyer personas. To address this, they engaged SmartBug Media for a full website redesign.

SmartBug Media implemented a solution focused on creating a clean, intuitive, and bilingual user experience. They structured the site with comprehensive product pages, intuitive navigation using plain language, and a toggle for English and French-Canadian content. The redesign used software screenshots and custom benefits pages to highlight the product's value. The new cohesive website successfully unified the two companies' offerings and provided a clear, UX-driven platform for PetalMD's personas.

PetalMD