Case Study: Ortal boosts qualified B2B leads and form submissions with SmartBug Media

Ortal boosts form submissions 61.31% with SmartBug Media

Ortal, a luxury fireplace provider, was not generating enough qualified B2B leads from dealers, designers, and architects through its previous marketing efforts. The company contacted SmartBug Media for help in capturing more leads and increasing overall site traffic, seeking an agency with extensive HubSpot expertise.

SmartBug Media implemented a solution focused on PPC advertising through Google Ads, creating buyer persona-driven conversion paths and keyword strategies. They also migrated Ortal's blog to HubSpot and developed targeted content. This strategy resulted in impressive growth, including an 87.65% year-over-year increase in new contacts and a 61.31% increase in form submissions for Ortal.

Ortal