Case Study: Ntiva creates a branded AI resource with SmartBug Media

Ntiva creates an AI e-book with SmartBug Media

The customer, Ntiva, is a managed service provider that wanted to create a premium e-book to educate its clients on using AI to gain a competitive edge. Their challenge was to develop this resource while ensuring it remained cohesive with their established brand identity. They engaged the vendor, SmartBug Media, for this content and design project.

SmartBug Media developed a solution by writing and designing the e-book, strategically incorporating Ntiva's brand colors and trademark logo hexagon as a key design element. To enhance readability, they used bright white space and bold, colored callouts to make the content more scannable and engaging. While the case study does not provide specific metrics on the asset's performance, the result was a visually appealing and on-brand resource that effectively communicated Ntiva's AI expertise.

Ntiva