Case Study: American Fitness Professionals & Associates increases conversion rates with SmartBug Media

New Premium Content Design Increases Conversion Rates

American Fitness Professionals & Associates (AFPA) needed a better way to show prospective students the value of its Health & Wellness Coach Certification, since buyers had questions about cost, content, and whether the six-month program was worth the investment. SmartBug Media helped AFPA address this challenge by supporting a new premium content offer built from the certification’s actual course material, along with refreshed conversion-path design in HubSpot.

SmartBug Media created a free sample course in an e-book-style format and designed new HubSpot landing page, thank-you page, promotional email, and follow-up email templates. The result was about 1,000 downloads with a 51% view-to-submission rate, 21 new customers shortly after launch, and a boost in the certification’s share of purchases from 3% to 7.2%—a 140% increase in offer purchases.

American Fitness Professionals & Associates