Case Study: MW Components achieves unified sales processes and better data visibility with SmartBug Media's HubSpot CRM integration

MW Components cuts data management time by 5% with SmartBug Media

MW Components, an engineering product manufacturer with 1,700 employees, faced operational challenges due to disorganized data, manual forecasting, and siloed information that created inefficiencies. They recruited the vendor SmartBug Media to execute a full-scale HubSpot CRM migration and integration with their ERP system to unify their revenue teams and increase data visibility.

SmartBug Media implemented a comprehensive solution that included data migration, custom object creation, and sales process automation. The results provided the teams with a 360-degree view of the customer journey and streamlined their processes. This allowed the sales team to spend 5% less time on data management tasks and gave leadership full return visibility through closed-loop reporting.

MW Components