Case Study: The Arbor Company Achieves 971% Revenue ROI with SmartBug Media

Multiple Communities and One Agency to Market Them All

The Arbor Company, a senior living operator managing more than 30 communities, needed a marketing partner that could handle multiple locations, each with its own brand, website, and lead generation needs. After two agencies failed to deliver the right mix of strategy, content, SEO, and local support, Arbor turned to SmartBug Media for a more sophisticated inbound marketing approach built around HubSpot.

SmartBug Media implemented inbound marketing strategy, paid media, growth-driven design, and HubSpot website migration across Arbor’s many community sites, while also creating hundreds of content assets and automation to route leads to the right locations. The results were strong: 25% of new move-ins in 2018 came from online sources, 64% of online-driven residents came through organic search over 18 months, and SmartBug Media helped generate a 971% revenue ROI from online efforts across 33 communities.

The Arbor Company

Chris Harper

Vice President of Communications