Case Study: Method Schools transforms its website on a tight budget with SmartBug Media

Method Schools transforms its website on a tight budget with SmartBug Media

Method Schools, an online charter school network, faced the challenge of redesigning its dysfunctional and stylistically inconsistent website on a very limited budget. Their goal was to improve user experience, optimize for lead generation, and incorporate SEO. They enlisted SmartBug Media to achieve this economical transformation.

SmartBug Media designed a custom homepage to set the site's tone and implemented better navigation with a mega menu. They adapted an existing course catalog functionality and created a new brand look emphasizing learning. The solution filled gaps in the user journey by improving information architecture and aligning content with user personas. The vendor delivered a fully functional and appealing website that met the client's strategic goals while staying within their tight budget constraints.

Method Schools