Case Study: MarketStar boosts credibility and inbound marketing with SmartBug Media

MarketStar boosts credibility with SmartBug after an Entrepreneur feature with 21.4K views

MarketStar, a sales as a service organization, sought to take control of its brand coverage and improve credibility after an unsolicited feature in a publication drove significant referral traffic. Their challenge was to build a formal PR strategy that would work alongside their existing inbound marketing efforts with vendor SmartBug Media to create message consistency and target key personas through third-party outlets.

SmartBug Media implemented an integrated public relations and inbound marketing solution. This included identifying opportunities for expert sourcing and bylines in targeted publications to amplify brand credibility. The results provided MarketStar with a powerful tool for sales enablement and greatly enhanced its credibility through features in major outlets like Forbes, empowering employees and supporting colder outreach strategies.

MarketStar