Case Study: LG NOVA expands Innovation Program eligibility with SmartBug Media’s HubSpot AI agent

LG NOVA expands Innovation Program candidate pool and cuts 30-minute startup research with SmartBug Media

LG NOVA, the innovation arm of LG Electronics, faced the challenge of manually sifting through thousands of startup referrals for its Innovation Program. With insufficient data on non-nominated startups, the team spent excessive time on research, often leading to disqualifications. They engaged SmartBug Media to implement a customized HubSpot AI agent to automate this intelligence gathering and identify minimum-qualified candidates more efficiently.

SmartBug Media developed a custom AI research agent integrated directly into LG NOVA's HubSpot CRM. This solution automated data collection, generated company profiles, and tracked alignment with program criteria. The results for LG NOVA included a significant reduction in manual research, an expanded pool of qualified startup candidates, and the ability for their team to refocus on building relationships. SmartBug Media's AI agent streamlined operations and enhanced the program's reach.

LG NOVA