Case Study: Kansas State University Olathe drives professional development enrollment and revenue with SmartBug Media and HubSpot automation

Kansas State University Olathe drives $330K in course revenue with SmartBug Media

Kansas State University Olathe (K-State Olathe) needed to improve marketing for its professional development courses but lacked best practices and a centralized system, relying on disparate tools. The university turned to vendor SmartBug Media for expertise in implementing and using HubSpot Marketing Hub to automate marketing and simplify course management.

SmartBug implemented HubSpot Marketing Hub, providing white-glove onboarding, creating automated workflows, and developing comprehensive training materials. This solution enabled K-State Olathe to manage all campaigns in one platform, achieving over 400 hours in annual operational efficiency. The efforts drove over $330,000 in revenue from 44 courses and grew their contact list by 92%.

Kansas State University Olathe (K-State Olathe)