Case Study: IRA Resources creates a more customer-focused retirement investment website with SmartBug Media

IRA Resources creates an audience-focused site with SmartBug Media in 1996-founded retirement investing

The customer, IRA Resources, a retirement investment firm, faced the challenge of having a website that was not effectively reaching its audience with its information-rich content. They needed a more intuitive, customer-focused site with a friendlier and more authentic brand tone. To address this, they engaged the vendor SmartBug Media.

SmartBug Media implemented a comprehensive solution involving deep data analysis to inform design and content strategy. This included next-level SEO, creating an audience-focused design based on user behavior, and refining the brand's look and tone. The result was a transformed, intuitive, and content-rich website that successfully made the firm's valuable content more searchable and accessible for its audience.

IRA Resources