Case Study: iQ Credit Union refreshes its website and improves user experience with SmartBug Media

iQ Credit Union refreshes its website in 2025 with SmartBug Media

SmartBug Media helped iQ Credit Union, a Pacific Northwest-based credit union established in 1940, refresh its website. The challenge was to modernize the site to better celebrate the credit union's community-focused approach and to make ongoing updates to content like rates and images easier to manage as the organization grew.

The solution involved implementing the HubSpot CMS and features like HubDB to create a custom location finder and a library of easy-to-use custom modules. SmartBug Media designed a rich visual narrative incorporating regional elements and built custom extended menus to improve user experience and help tell the credit union's values-based story. This gave iQ Credit Union a scalable website that supports its growth and strengthens its regional brand identity.

iQ Credit Union