Case Study: Invigor8 boosts Amazon Prime Day revenue with SmartBug Media's resend strategy

Invigor8 boosts Prime Day revenue by $10,000 with SmartBug Media

SmartBug Media helped Invigor8, a health supplement company, overcome the challenge of executing effective email marketing campaigns for Amazon Prime Day with extremely short notice from Amazon. The brand was at risk of sending lower-quality messaging and missing revenue goals due to the rushed timeline and a limited scope for creating new campaigns.

The solution implemented by SmartBug Media involved repurposing and resending proven email campaigns from previous Prime Days using the Klaviyo platform. By updating subject lines, fixing links, and ensuring branding was current, they significantly increased send volume without exceeding scope. This strategy generated Invigor8's best Prime Day sales to date, outperforming a previous June sales window by $7,053 and exceeding the prior July's revenue by $18,000.

Invigor8