Case Study: StudioPMG achieves 1,407% ROI growth with SmartBug Media

How we helped an interactive marketing and live events increase overall marketing ROI by 1,407%

StudioPMG, an interactive marketing and live events company serving healthcare, automotive, technology, and consumer electronics brands, wanted to expand its market presence without sacrificing service quality. During a website redesign, the team looked for a partner with strong analytics and inbound marketing expertise to help improve organic search visibility and convert more leads into business.

SmartBug Media implemented a six-month inbound marketing program using HubSpot marketing software, combining persona development, content marketing, blogging, white paper promotion, social media, link building, and conversion path optimization. The effort drove a 1,407% increase in marketing ROI, a 3,179% increase in website traffic, a 1,775% increase in organic search traffic, and landing page conversion rates 200–300% above industry average.

StudioPMG

Chris Atkinson

EVP of Strategy