Case Study: Symphony Talent builds event buzz and thought leadership with SmartBug Media

How we helped a tech provider make a splash at a premier industry event

Symphony Talent, a talent acquisition solutions provider, wanted to make a splash at the 2017 HR Technology Conference and build thought leadership months before the event. The challenge was creating an engaging campaign for prospects and influencers that would keep them informed and involved without adding extra manual work for a lean marketing team.

SmartBug Media helped Symphony Talent launch “The Road to HR Tech” as a HubSpot-powered microsite built as a new blog with its own web address. The site automated subscriber emails and supported on-demand webinars, blog content, and Twitter chats, drawing about 300 subscribers and 29 in-event responses. The campaign boosted engagement, expanded Symphony Talent’s thought leadership, and earned a platinum MarCom Award for microsite information.

Symphony Talent

Sheridan Gaenger

Former Director of Marketing