Case Study: AnswerDash achieves 60% monthly lead growth with SmartBug Media

How we helped a self-service software company grow traffic and realize lead growth

AnswerDash, a venture-backed self-service software company, wanted to better demonstrate its contextual Q&A product while turning more website visitors into leads. As the company rebranded from Qazzow and worked to support a growing SaaS audience across multiple verticals, it needed a website that could clearly explain the offering, support inbound marketing, and help a very small marketing team operate more independently. SmartBug Media helped AnswerDash move its site to HubSpot’s Content Optimization System (COS).

SmartBug Media designed and developed a responsive, conversion-focused HubSpot COS website for AnswerDash, including persona development, information architecture, UX, and optimization for lead generation. The results were strong: web traffic increased 10% within 60 days of migration, monthly leads grew 60%, and social traffic rose 55% across channels including Twitter, LinkedIn, Facebook, and Google+.

AnswerDash

Matt Blythe

Director of Marketing, AnswerDash