Case Study: EON achieves 4,200% more leads with SmartBug Media

How we helped a SaaS company increase website visitors and improve lead-conversion rates

EON, created by Phase 5 Group, is a cloud-based continuous improvement (CI) management platform designed to help multi-site organizations standardize operations and prove the value of their CI programs. As a powerful but virtually unknown product, EON faced the challenge of building an audience and creating an entirely new market space, after early efforts like cold calling and basic social media outreach failed to generate enough qualified leads.

SmartBug Media implemented a full-service inbound marketing program using HubSpot, including persona development, keyword and SEO strategy, premium content offers, targeted blog content, lead conversion paths, and lead nurturing. With SmartBug Media’s support, EON increased leads by 4,200%, website traffic by 446%, and visit-to-lead conversion rates by 400%, while also improving lead quality and sales effectiveness.

EON

Brian Wilkins

Senior Director of Business Development